Uniqlo will elevate consumers’ wardrobes next year with a new merchandise assortment.
The Japanese apparel brand debuted its LifeWear Day Spring/Summer 2017 Collection, which features athletic, everyday and workwear styles for men, women and children. Along with the collection, Uniqlo will also update its wearable technology garments, activewear line Uniqlo Sport, Uniqlo T-Shirts (UTs), and The Surprise New York (SPRZ NY) Collection, a collaboration between Uniqlo and The Museum of Modern Art (MoMA).
Comfort and versatility are the two key components of the new collection. Uniqlo wants to make the dressing process more casual and personal for consumers without compromising fashion individuality. Four lines, including Active, Clean, Casual and Relax, are the backbone of the new collection and feature pieces from button-down tops to slim chino pants.
Cutting-edge apparel technology is also incorporated in Uniqlo’s garments. Select Uniqlo pieces now feature functional capabilities, like deodorization and heat retention, and AIRism is an innerwear component that’s light, smooth and increases physical performance.
For Spring/Summer 2017, AIRism will feature a new deodorization enhancement, which sustains comfort and minimizes sweat on all skin types in warmer months. Uniqlo’s Ultra Light outerwear collection is also an in-between season option for consumers. Available in jackets, parkas and vests, the outerwear collection is suitable enough for cooler Spring days.
As the athleisure trend remains popular in the apparel market, Uniqlo is also updating its Uniqlo Sport line. For Spring/Summer 2017, the line will include pieces for a wider range of sports. The new styled lineup will help enhance athletic performance for more athletic activities.
UTs will incorporate more graphics and patterns in the upcoming collection. UT creative director NIGO, is taking the basic T-shirt concept to the next level with global art influencers. Designs from graffiti artists André Saraiva and Futura, along with print tycoon Épice Design, will be featured on UTs for Spring/Summer 2017.
The SPRZ NY Collection is also receiving a new look next year. Geometric artworks by key MoMA collection figures, such as Josef and Anni Albers, Max Bill, Sol LeWitt and Francois Morellet, will be featured in the collection. Abstract geometry is re-envisioned in SUPERGEOMETRIC, a Spring/Summer 2017 SPRZ NY line, through pieces with bold pattern play and unique silhouettes. The Spring/Summer 2017 SPRZ NY Collection will be on display Uniqlo’s 5th Avenue New York City flagship store.