Singer-turned-fashion designer Victoria Beckham is teaming up with Target next season.
Target announced the collaboration Thursday, simply named Victoria Beckham for Target, a limited-edition array of trendy apparel and accessories for women, girls, toddlers and babies. The collection will be sold at all Target stores and Target.com starting April 9.
“Working with Target has been a really exciting process and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” the designer said. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection.”
Victoria Beckham for Target culls inspiration from the Victoria, Victoria Beckham line, as well as Beckham’s everyday life and motherhood experiences. With more than 200 products, the collection features soft pastels, bright hints of color and gorgeous spring prints. With quality craftsmanship in mind, her new line for Target is a perfect combination of femininity and functionality. Core clothing from Victoria Beckham for Target includes easy-to-wear dresses, rompers and playful tops for the upcoming spring season. Prices of the collection range from $6 to $70 and will be available in sizes XS-3X for women, with corresponding styles for children.
“Victoria Beckham is synonymous with impeccable style and she’s known around the globe for her distinct point of view as a designer,” said Target’s executive vice president and chief merchandising officer, Mark Tritton. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”