The new Incredible by Victoria’s Secret Heart-Rate Monitor Compatible Sport Bra features built-in electrodes that connect to the wearer’s skin, however, it does not include a heart monitor. Clips at the front of the bra’s band allow most clip-on heart rate monitors to attach, ridding the need for a belt strap. The bra, which comes in gray/black or Victoria’s Secret signature pink, retails for $75.
Victoria’s Secret dipped its toes into the wearable tech space last month when it announced a partnership with fitness and sleep monitor manufacturer Misfit. From Nov. 4-9, the retailer offered a limited edition VS-branded fitness tracker as free gift with purchases over $200.