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The Week in Denim: 5 Denim Trends to Watch for Fall’17

Why Timberland, Dr. Martens and Wolverine are updating their classics

Timberland, Wolverine and Dr. Martens, are updating their core styles to suit the changing wants, tastes and lifestyles of modern consumers, proving that even icons need to be refreshed from time to time. (Read More)

Lil Yachty makes his love of Nautica official

Nautica announced Friday a new partnership with Lil Yachty, Grammy-nominated 19-year-old social media star, naming him a brand creative designer of 2017. (Read More)

5 denim trends to watch for Fall’17

In a season that MAGIC predicts will reference historic times of empowerment, rebellion and expression, denim will be a go-to source for inspiration. (Read More)

Google teams up with Gap for augmented reality app

Google is boosting its stake in the interactive technology business. (Read More)

Denim mills want consumers to know them too

In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product. (Read More)

Velour by Nostalgi’s Svanen Jeans receive Nordic ecolabel license

Denimheads know that Nordics live on the forefront of sustainability, and now Velour by Nostalgi has the label to prove it. (Read More)

STS Blue outlines 2017 denim trends for women

Here’s a run-down on four key trends to look for in 2017, according to STS Blue. (Read More)

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