Jack & Jones explores recycled post-consumer cotton denim
Jack & Jones is digging deeper into sustainable denim. The men’s apparel brand, a division of Denmark-based Bestseller, is launching a pilot this year with two jeans that contain recycled post-consumer cotton. (Read More)
Why it’s time for denim brands to expand sizes
As more plus size models walk the runways of major fashion weeks and high street brands like Monki, Gap and Forever 21 extend their marketing campaigns to feature people of more sizes, different ages and races in their campaigns, traditional ideals about beauty and size are giving way to new faces and shapes. (Read More)
Archroma’s UN Global Compact initiative partnership to drive eco-friendly denim dyeing forward
Color and specialty chemicals company Archroma announced Thursday that it has become a signatory of the United Nations Global Compact, a global corporate social responsibility initiative. (Read More)
Calvin Klein Jeans unveils campaign with Kaia and Presley Gerber
Starring model siblings Kaia Gerber and Presley Gerber, the children of supermodel Cindy Crawford, the campaign is the latest iteration of the brand’s #MYCALVINS call to action: Our Family. #MYCALVINS. (Read More)
All in the family with M.I.H. Jeans
Once denim gets in your blood, it’s hard not to pass it to the next generation. That’s what happened with Jessica Lawrence, director of brand and design for M.i.h Jeans, the self-titled, “London girls’ denim brand.” (Read More)