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The Week in Denim: Denim Gets Its Day In China

Under Armour debuts high end UAS collection


Under Armour is looking to be seen in the same light as rivals Adidas and Nike—an athleticwear brand with fashion cache—and has debuted a new high-end line of apparel and footwear to help boost its style profile. (Read More)

Oldest indigo fabric found in Peru


People think the history of dying cotton blue with indigo in America is old, but actually, it’s ancient. (Read More)

Invista debuts new denim technologies at Beyond Denim


Invista is set to debut its new Lycra Moves Denim Pavilion this fall at Shanghai’s Beyond Denim show Oct. 11-13, which will offer an interactive demonstration of Invista’s latest denim technologies. (Read More)

Denim get its day, in China


Lenzing, along with Cotton Incorporated, Prosperity Textile and more, gathered for Denim Cool Day, a fashion trade event organized by the Asia Denim Innovation Alliance (DIA) in Guangzhou, China to promote new ways denim can be applied to fashion collections. (Read More)

Thomas Wylde premiers denim line


Los Angeles-based fashion brand Thomas Wylde launched the brand’s first standalone denim line. (Read More)

Lucky Brand & Ornamental Conifer team up for hand-painted collection


“Lucky Brand’s new line taps into the “denim with a message” movement. The brand announced its first-ever denim collaboration with Los Angeles-based artist Ornamental Conifer.” (Read More)

Global Denim Awards 2016 to take place next month


“The third edition of the Global Denim Awards (GDA) is set to take place this fall on Oct. 26 in Amsterdam.” (Read More)