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The Week in Denim: Diesel Debuts App to Protect Against Counterfeiters

How Guess is doing summer denim for men

No need to Guess what’s in style. Guess plays with classic menswear silhouettes in new colors and treatments for Spring ’17. From tie-dye effects to jean shorts, the brand dials in with fun ways to wear denim deep into summer. (Read More)

Keirin cut adds six new washes

Keirin Cut Jeans, the Kickstarter brand that brought “athletic” fits to consumers, is expanding its collection. (Read More)

Timberland and Cone drop limited-edition boot

Timberland just dropped the ultimate boot for denimheads. (Read More)

Diesel debuts app to protect against counterfeiters

Diesel teamed up with Certilogo, an item authentication company, to help consumers verify and authenticate their Diesel denim. (Read More)

Berto introduces new sustainable dyeing process

Berto presented Sky & Blue, a product line that showcases its brand-new Greenpeace Detox-approved dyeing process, at Bluezone in Munich last week. (Read More)

Denim brand dabbles in intimate apparel

Two denim favorites, Madewell and Joe’s Jeans, announced new plans to tap into the intimate apparel business. (Read More)

AKings bulks up for Fall’17 with heavyweight denim

In a sea of lightweight comfort, AKings is making an impression with a focus on heavyweight raw denim from Japan. (Read More)