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The Week in Denim: G-Star Gets ‘Raw’ in Latest Campaign

Artistic turns old to new in latest sustainability effort


Artistic Fabric and Garment Industries (AFGI), one of the world’s leading suppliers of denim fabrics and garments, announced the addition of another cutting-edge sustainability effort. The new program takes materials from discarded jeans and transforms them into new garments. (Read More)

On Trend: A/W 17-18 crafted work denim

Natural indigo, upscale weaves and piece dye indigo were some of the elevated details mills incorporated into their Autumn/Winter 2017-2018 collections at Bluezone, Munich Fabric Start’s denim show. (Read More)

G-Star gets ‘raw’ in latest campaign


G-Star is going beneath the surface and into the ‘raw’ for the brand’s Fall ’16 campaign. Posing the question, “what is raw?” G-Star takes a look at the people that produce the product in the campaign, examining their craft and the spaces they occupy to form a “raw” family portrait. (Read More)

Wrangler unveils new lifestyle campaign


Wrangler is drawing from its legacy as a lifestyle brand to create a more emotional campaign for Fall ’16. The 70-year-old denim label, a division of VF Corporation, unveiled a new strategy for its national television ad campaign that depicts the brand as a part of important moments—big and small—in consumers’ lives. (Read More)

Lord & Taylor announces new brands, adds Jack & Jones for menswear


Lord & Taylor announced Thursday they will now be carrying Jack & Jones denim as one of a number of new menswear brands at the company’s department stores. (Read More)

Capsule Women’s to join with Paris Sur Mode Tuileries


Capsule Paris Women’s will join the apparel showcase Paris Sur Mode Tuileries (Sept. 29–Oct.2) as a show-within-show for the Spring ’17 season. The shows are coming together to form a more united Paris Women’s market week, creating a one-stop shopping destination under one roof. (Read More)

Denim declared the official fabric of California


In a landslide victory that will please denimheads everywhere, last week the California Legislature passed a bill (59-3) that declared denim as the state’s official fabric. (Read More)