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The Week in Denim: Levi’s and Google ATAP Provide Another Look at Project Jacquard

Trading up: How competing denim trade shows are wooing attendees


Communication apps like Skype and WhatsApp have made it easier than ever for the denim industry to do business without ever having to cross borders. But smartphones cannot replicate the sensory overload that is experienced by attending a denim trade show. (Read More)

Levi’s and Google ATAP provide another look at Project Jacquard


Touch-sensitive fabric just took one big step into reality. (Read More)

Indigo knit: Denim’s answer to athleisure


Athleisure earns high marks for being comfortable and soft—qualities that until recently were unfamiliar territory for the denim market. (Read More)

More is more: Embroidered denim trending for Spring ‘17


Prepare for louder, fancier and more ornate embroidered denim for Spring ’17. (Read More)

Catching up with Jason Denham


As the denim world convenes in Amsterdam for Kingpins (Oct. 26-27) and the Global Denim Awards (Oct. 27), Rivet caught up with Jason Denham, founder of Denham the Jeanmaker and local denim expert, to find out why the city’s famed canals (metaphorically) run blue and how innovation is changing the denim game. (Read More)

Invista to introduce Coolmax Ecomade technology at Kingpins

Sears has introduced the new R1893 denim line, just in time for back-to-school season. With a name calling back to the when the Sears Roebuck name first appeared, this new women's collection takes denim to a new level. The collection features six fits and 52 washes - hi-rise jeggings, girlfriend, boot, skinny, jegging, and skinny flare - with higher cotton content and fits with varying stretch, making the jeans feel buttery, yet durable, and holding in the right places. (PRNewsFoto/Sears, Roebuck and Co.)

Invista is set to debut its newest innovations at the upcoming Kingpins trade show next month in New York, including the latest in Coolmax EcoMade. (Read More)

Levi’s teams up with blogger Chiara Ferragni


Levi’s connected with Chiara Ferragni, founder of the blog The Blonde Salad, for a unique collaboration at the company’s Eureka Lab in San Francisco. (Read More)