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The Week in Denim: Nike Applies for Patent for ATH Denim

A closer look at WGSN’s sustainable denim collection

Avery Dennison RBIS, M&J Group and Absolute Denim joined WGSN’s effort to encourage brands to produce denim that is environmentally sound but doesn’t sacrifice of style or substantially increase manufacturing costs. (Read More)

3×1 plays with hems for Fall’17

Premium denim brand 3×1 focuses on frayed hems for Fall ’17. (Read More)

Nike Applies for patent for ATH denim

Nike is making inroads into denim. (Read More)

Hudson explores embellishments for Spring’17

Hudson takes on Spring ’17 with rips and floral embellishments, staying true to unique British rock ‘n’ roll meets Cali essence. (Read More)

Tommy Hilfiger launches app for European consumers

Tommy Hilfiger rolled out its first mobile app for the European market, allowing users to shop directly from the brand’s Instagram feed. (Read More)

NYDYJ goes on tour to find its next Fit model

NYDJ concluded its National Fit Tour last weekend at Roosevelt Field in East Garden City, New York. (Read More)

Slideshow: Light and bright denim

Light casts and ultra light weights combine for Spring/Summer 2018. (Read More)