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What’s an Athletic Shoe Anyway? The Footwear Industry Wants to Know

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.


Taylor Swift might not be an athlete, but according to the U.S. government, her branded Keds sneakers are “athletic.”

To be sure, the definition of what constitutes “athletic footwear” has done a lot changing over the years. One needs only to look at Converse’s iconic Chuck Taylor All-Star. Once a popular basketball shoe during the 1950’s and 60’s, the All-Star hasn’t been worn on a professional court since 1979. And yet, Converse’s shoes are still classified as “athletic.”

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