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What’s Driving Cheap Monday’s Resurgence in the U.S.?

Cheap Monday

Based in Stockholm and launched in 2004, Cheap Monday has been making cool, well-fitting skinny jeans for men and women since back when guys thought it was still cool to wear over-sized denim hanging off your butt. To be certain, changing trends have helped the Swedish brand break through in the U.S. like never before (sales were up 60% over the last year), but for Selina Vargas, Cheap Monday’s head of U.S. sales, the focus is still very much on crafting quality garments for prices most consumers can actually afford.

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