Plus-size intimates brand Woman Within has introduced shapewear.
Dubbed Secret Solutions, the curvewear line comprises five separate collections based on support levels and personal preferences that range in size from 14 to 40. Silhouettes span tanks, briefs and body briefers to long leg briefs, waist cinchers and more.
“As the trusted authority for full-figured fit and fashion, we are the first brand to introduce shapewear with an extended size range, up to size 40, inclusive to all full-figured women,” said Michele Crawbuck, vice president and brand manager of lingerie for Fullbeauty Brands, which owns Woman Whithin. “The collection will offer a highly curated selection of shapewear with over 20 styles to our customers’ needs and providing light, moderate or firm support through various slimming and smoothing control levels, all at affordable prices.”
Offered in black, nude and white (shaping tights come in smoky gray, navy and honey, too), the shapewear retails from $19.99 to $59.99.
While market research firm The NPD Group said women’s shapewear fell 3 percent to $678 million last year, the underserved plus-size segment needs new options—especially when the likes of Spanx is loosening up its image with less-constricting fits.
“Our goal is to make our customers’ requests a reality,” said Stephanie Sobel, Fullbeauty president of Fullbeauty. “A woman’s curves are what make her and Secret Solutions curvewear does just that—emphasizes the most important part of one’s body, giving the right amount of confidence—no matter her shape, size or height.”