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WWDMagic’s Fast-Fashion Trends Favor Wearability Over Newness

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

What fall’s fast-fashion trends lack in novelty, they’ll make up for in wearability. The season’s prevailing staples will favor practicality over frivolity, in familiar shapes and silhouettes that promise to retain relevance in wearers’ wardrobes for seasons to come. As the industry at large grapples with its environmental impact, brands appear to be injecting newness…

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