Yoga Pants Built a $48 Billion Industry That’s Replacing Jeans

Groove pants sit on display at the Union Square Lululemon retail store in New York,. — CREDIT: Benjamin Norman/Bloomberg

The first pairs of yoga pants Lululemon sold in 1998 were a simple item for women to wear at the studio. They were a mix of nylon and Lycra—synthetic elastic fibers that provided the stretch and softness needed to manage all those sweat-inducing contortions during a lengthy session on the mat. Yoga, first as an…

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