Inditex-owned Zara began selling online in Mexico on Wednesday. The e-commerce store offers online shoppers the full range of women’s, men’s and children’s items that are available in stores at the same prices.
The Spanish retailer has a long history with Mexico. Mexico was one of Zara’s first international destinations when it broke into the market in 1992, following its expansion in Portugal and France. Today Zara operates 59 stores in Mexico. In total, Inditex Group is represented in more than 260 stores in Mexico across its Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe brands.
Zara’s e-commerce launch in Mexico is the latest in the brand’s global roll out of online stores. The company began selling its products online in 2010 in European markets. It has since expanded its online footprint to 25 markets including the U.S., Japan, China and Canada.