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Cost of COVID-19? Adidas Could Swallow $1B in Lost China Revenue

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Adidas Group is staring down a billion-dollar black hole as the coronavirus pandemic could pulverize Greater-China revenue this year. In a Nutshell: Adidas revealed how closing a significant number of stores and reduced traffic are weighing on business in Greater China, noting it has experienced “material negative impact” since the outbreak of COVID-19, which has infected…

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