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Amazon Leads Retailers in Brand Value, But Others Grew at a Faster Rate

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Amazon leads retailers as most valuable in brand value, even though others–such as Home Depot, Lowe’s and Alibaba-grew at a faster rate, according to the Retail 50 list from Brand Finance. According to the latest 2018 report, Amazon’s brand value of $187.91 billion is more than double its nearest competitor, Walmart at $67.87 billion. Rounding…

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