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H&M Sales Feel Heat of COVID-19, Tanking 57% Since March

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

The COVID-19 pandemic has undoubtedly hit fashion and apparel hard, and the sector’s top players are no exception. H&M Group’s total sales between March 1 and May 6 have plummeted 57 percent compared to the same period in 2019, with the global fashion giant warning that the poor performance would mark the company’s first quarterly…

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