Fast-fashion clothier Hennes & Mauritz AB (H&M) will soon be outfitting brides for less than $100.
The retailer will debut a vintage Hollywood inspired dress in stores this month in advance of the summer wedding season for a budget-friendly $99. The flowing white dress has cinched detail at the bust and beading at the neckline.
H&M has offered a wedding dress in the past but it was part of its one-time Viktor and Rolf collection in 2006 and sold for a much pricier $349.
This dress will be part of the H&M’s ladies collection and will be available both in stores and online.