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How H&M Group Posted First Quarterly Profit in 24 Months

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Thanks to summer collections that resonated well with consumers, along with fewer markdowns, H&M Group on Thursday managed to post its first quarterly profit in two years. In a Nutshell: CEO Karl-Johan Perrson said, “Well-received summer collections and increased market share show that we are on the right track with our transformation work to meet customers’…

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