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Another DTC Lingerie Startup Raises Millions as Victoria’s Secret Faces Misogyny Exposé

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Direct-to-consumer intimates startup are taking advantage of a shifting landscape that’s seen longtime leaders fall out of favor Just days after reports surfaced that lingerie stalwart Victoria’s Secret could be up for sale soon, DTC women’s underwear newcomer Cuup announced Tuesday an $11 million Series A it will use to enhance the user experience, showing…

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