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Nike’s Q4 Earnings Miss Sparks Volatility but Strong Sales Save the Day

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Calling FY19 a “pivotal year” for the brand, Nike released its fourth quarter and full-year financial results, revealing lower-than-expected earnings but strong sales growth that Oregon athletic brand attributed to its strategic investments in both product innovation and more robust digital channels. In a Nutshell: Nike’s selling and administrative expenses rose by 9 percent to…

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