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Mark Parker: Q1 Delivered ‘Huge Quarter for Nike Innovation’

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Two years ago Nike Inc. embarked on a new strategy dubbed Consumer Direct Offense to grow its direct-to-consumer business, and first-quarter results saw the fruits of that labor. In a Nutshell: The company saw a 25.2 percent jump in first-quarter profits, boosted by a gross margin increase of 150 basis points to 45.7 percent due to…

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