Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Mark Parker: Q1 Delivered ‘Huge Quarter for Nike Innovation’

Join Sourcing Journal on May 18 at 11 am ET to learn how Cotton USA Solutions helped Tata Textile Mills become more efficient and create a path toward continues improvement.

Two years ago Nike Inc. embarked on a new strategy dubbed Consumer Direct Offense to grow its direct-to-consumer business, and first-quarter results saw the fruits of that labor. In a Nutshell: The company saw a 25.2 percent jump in first-quarter profits, boosted by a gross margin increase of 150 basis points to 45.7 percent due to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!