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Outdoor’s Strong Future Based on Product Pipeline, Tech Fabrications

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

A strong product pipeline and experiential, technical fabrications are expected to give outdoor and athletic brands a boost to carry the category’s growth momentum through Summer 2020. John Kernan, equity analyst for retail and consumer brands at Cowen & Co., concluded that emerging trends and pipeline innovations will remain consistent, “fueling top-line and margin growth.”…

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