Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Instagram Proves Instrumental in Primark Sales Increase

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

Primark, a property of Associated British Food, performed well the first half despite the challenges facing much of the apparel retail landscape. In a Nutshell: Primark reported site traffic up 8 percent in the first half with an average of 8 million visits per month. The company credits social, in general, and Instagram, in particular, for…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!