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PVH Ditches Donald Trump

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PVH Corp., one of the world’s largest shirt companies, has dumped Donald Trump’s menswear from its roster, joining Macy’s, NBCUniversal and Spanish language TV network Univision, all of which chose to sever ties with the real-estate tycoon and 2016 presidential candidate after his recent remarks about Mexican immigrants.

PVH, whose brands include Tommy Hilfiger, Calvin Klein and Van Heusen, said Tuesday that it would wind down production of Donald J. Trump Signature Collection shirts and neckwear because Macy’s, which announced last week that it was ending its business relationship with Trump, was the only retailer that carried the line.

The licensing agreement, signed in 2004, was set to run through 2018.

Trump’s most recent troubles began when he made comments during his presidential campaign kick-off speech that accused some Mexican immigrants of bringing rape, drugs and crime to the U.S. It remains unclear what the fallout will mean for Trump as businesses re-examine their relationships with him in the wake of his remarks.

The incident calls to mind celebrity chef Paula Deen, whose empire quickly crumbled in 2013 after she admitted to using a racial slur, resulting in a host of mass-market retailers ranging from Walmart and Target to Sears and J.C. Penney all dropping her merchandise from their stores.

Trump, meanwhile, hasn’t shifted his stance, turning to his verified Twitter account on Monday to announce that “thousands” of people have allegedly cut up their Macy’s credit cards “as a protest against illegal immigrants pouring into [the] U.S.” and using the hashtag #MakeAmericaGreatAgain.

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