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Specialty Stores Laud Online Sales but Feel the Logistics Pain

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Specialty teen retailers are reporting strong growth in the digital sales channel, but they’ve also noted it doesn’t come without some growing pains. Chains reporting their fourth quarter and full year sales and earnings this week, including jeans specialists American Eagle Outfitters, Abercrombie & Fitch and Urban Outfitters, cited increased logistics costs related to e-commerce…

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