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VF Selling 9 Brands to Pursue ‘Simplified Portfolio’

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

VF Corp. is on a quest to become a consumer-minded, retail-centric company. That means some of its workwear brands have to go. VF is considering selling nine brands: Red Kap, VF Solutions, Bulwark, Workrite, Walls, Terra, Kodiak, Work Authority and Horace Smalls. All have registered trademarks, with total volume at $865 million, or about half…

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