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Wacoal’s $85 Million Acquisition Signals Red-Hot Market for DTC Lingerie

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Digitally native intimates brand Lively has a new owner, Japanese firm Wacoal Holdings Corp, which inked an $85 million acquisition deal. According to Wacoal, the acquisition will be through its U.S. subsidiary Wacoal International Corp. The terms of the agreement call for the purchase of the shares of Intimates Online Inc., the operator of the…

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