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China Backlash Batters Digital Sales for Nike, Adidas

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Online sales of Adidas and Nike took a nosedive in China following a state-sanctioned consumer boycott of international brands that expressed concerns about the forced labor of Muslim minorities in the Xinjiang Uyghur Autonomous Region, demonstrating that Beijing’s threats have as much bite as bark. Sales data for major sportswear brands at Alibaba-owned Tmall, China’s…

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