Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Indian Olympic Association Ditches China’s Li-Ning as Uniform Sponsor

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The global backlash against China’s aggressive “wolf warrior” diplomacy is intensifying. The Indian Olympic Association (IOA) announced Tuesday that it’s dropping Chinese sportswear maker Li-Ning as its official uniform sponsor just over a month before the Tokyo Games are expected to begin, citing the “sentiments of the people of the country.” The move comes a…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands