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Indian Olympic Association Ditches China’s Li-Ning as Uniform Sponsor

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The global backlash against China’s aggressive “wolf warrior” diplomacy is intensifying. The Indian Olympic Association (IOA) announced Tuesday that it’s dropping Chinese sportswear maker Li-Ning as its official uniform sponsor just over a month before the Tokyo Games are expected to begin, citing the “sentiments of the people of the country.” The move comes a…

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