As part of its Shipment Zero sustainability initiative, Amazon is rolling out a nationwide program that lets Prime members have all of their orders delivered on a single, convenient day in fewer boxes.
Amazon Day, as the Seattle-based retailer calls it, is designed to reduce the number of packages that arrive at customers’ homes as well as the volume of boxes they spend valuable time breaking down and schlepping to recycling bins. People who sign up for Amazon Day can still choose to have time-sensitive orders shipped separately.
Amazon reportedly shipped 5 billion Prime packages in 2017 and services like Amazon Day could help its millions of members better consolidate the flow of shipments showing up at their addresses.
One beta Amazon Day user says she now receives her Amazon orders on the one day each week that she works from home, Amazon noted in a statement announcing the news.
No one likes coming home to find the U.S. Post Office’s “sorry we missed you” note affixed to their doors, which spells inconvenient trips to their local USPS outpost to collect their parcels. Amazon Day offers Prime members greater control over their experience while also helping to reduce their environmental impact.
It’s too soon to tell whether Prime members will embrace Amazon Day as a game-changer but OrderDynamics marketing vice president Charles Dimov encourages retailers to launch their own competitive delivery solutions.
“Luckily for other retailers, these same capabilities are already available through omnichannel order management systems that provide retail order consolidation capabilities,” Dimov explained. “Retail order consolidation allows other retailers to mimic the same functionalities and benefits of Amazon Day—for the consumer, retailer and environment, alike. With Amazon now providing this fulfillment option to consumers, other retailers have no choice but to get on board as it will be another expectation set by Amazon and demanded by shoppers.”
Earlier in February, Amazon unveiled its Shipment Zero initiative that calls for half of its shipments to create zero carbons by 2030, en route to achieving net zero carbon shipments on all deliveries.