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Amazon Unveils First Branded Cargo Airplane

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Amazon One branded cargo airplane

Amazon has revealed its latest effort to speed up delivery.

The Seattle-based e-commerce company on Friday presented its first-ever Prime Air branded cargo plane, a Boeing 767-300 named Amazon One, and announced its agreement to lease 40 through aviation operators Atlas Air and ATSG (Air Transport Services Group). That’s 20 more than it initially announced in March.

“Creating an air transportation network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come,” said Dave Clark, Amazon’s senior vice president of worldwide operations.

Amazon has been busy launching logistics and supply chain initiatives over the last year. One such endeavor is Amazon Flex, a mobile application that allows people to sign up, be vetted and begin delivering for Amazon. The company also introduced a dedicated network of 4,000 trailers to increase trucking capacity.

These efforts join Amazon’s worldwide network of more than 125 fulfillment centers and 20-plus sorting centers where the company uses algorithms, robotics, machine learning and other technologies to increase delivery speeds for customers. It’s now taking the same approach to efforts in the transportation space to increase shipping capacity for its customers.

There are currently 11 dedicated airplanes flying for Amazon as of today and more will roll out over time.

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