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AEO’s Supply Chain Platform Cozies Up to DHL E-Commerce

Quiet Platforms is quickly expanding its resources and reach.

The wholly owned subsidiary of American Eagle Outfitters Inc. on Tuesday announced a partnership with DHL eCommerce Solutions to offer a new delivery service available exclusively to retailers and brands in the Quiet Platforms network, including Peloton, Steve Madden, Li & Fung and Fanatics. The news comes as Amazon started offering same-day delivery for brands including Pacsun and Diesel, picking up orders from their stores and dropping them at the customer’s address.

The date-definitive delivery service is slated to reach 93 percent of postal codes across Quiet Platforms’ national network without requiring any custom integration or lengthy setup. Under the partnership, the two companies will work on establishing new delivery services as well.

“As we continue to onboard new customers and scale the volume of parcels running through our network, DHL eCommerce Solutions will be a key partner in ensuring we are providing the best possible delivery experience to end customers, including scheduled home delivery for the exact day that is most convenient for them,”  said Shekar Natarajan, executive vice president and chief supply chain officer of AEO and head of Quiet Platforms.

Quiet Platforms takes a technology-first approach to logistics, utilizing smart sortation and planning intelligence to achieve deep carrier injection. The collaborative solution provides retailers and brands in the Quiet Platforms network with access to affordable last-mile services that reduce costs without sacrificing the customer experience.

“Quiet Platforms’ innovative sharing model is redefining efficiency, sustainability and service across the supply chain, including last-mile delivery,” said Lyle Sanderson, regional vice president of sales at DHL eCommerce Solutions. “We’re thrilled to partner with the company to offer our unique, date-definitive delivery service to retailers and brands in the Quiet Platforms network, and we look forward to co-developing new services with the team in the future.”

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The new partnership is the latest step in Quiet Platforms’ strategy of building out a nationwide footprint in parcel delivery to service its retail and brand customers. The company recently announced it has expanded its fulfillment capabilities with the launch of a new, multifunctional connected fulfillment facility in Atlanta.

Quiet Platforms’ plug-and-play, open-sharing platform is helping a growing network of retail partners optimize their inventory and access digital capabilities such as track and trace to increase efficiency and improve margins. Natarajan added that Quiet is laser focused on its role helping “democratize the national carrier network” and the new DHL partnership marks “another step on that journey.”

“Every retailer deserves a level playing field in the battle to close the gap with deep-pocketed rivals dominating the industry,” he said.

DHL eCommerce Solutions is part of the DHL Group, which generated revenues of more than 81 billion euros ($82.7 billion) in 2021. DHL Group aims to achieve zero-emissions logistics by 2050.