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DHL Global Forwarding’s New Digital Logistics Portal Could Act as Industry ‘Accelerator’

Air and ocean freight specialist DHL Global Forwarding has launched myDHLi, a fully integrated online platform for freight forwarding customers.

DHL said its myDHLi intuitive interface gives customers all relevant information at hand. Reflecting already established social media functions like “follow” and “share,” pertinent information is readily accessible across organizations and trading partners.

Fully transparent management of freight rates, offers, transport modes, carbon emissions and other relevant shipment data is available with just a few clicks and can be displayed in detailed analyses and reports. DHL noted that one the most innovative and important aspects is the benefit of full visibility and control over all shipping and transport modes, 24 hours a day, seven days a week.

“Despite accelerating digitalization and super-fast connectivity, customers have a need for reduced complexity, and that is exactly what our tool does,” said David Goldberg, CEO of DHL Global Forwarding, U.S. “By combining services like online quotation and booking with shipment tracking, document accessibility and data analyses, we are creating not only 360-degrees visibility, but also have laid the foundation for customers to manage their logistics–anytime and anywhere.”

Goldberg said DHL strongly believes digitization has the potential to ease and improve the daily business of shippers and freight forwarders simultaneously. This is even truer during unpredictable and challenging times such as what business is currently facing with COVID-19, he said, and might now act as an accelerator for digitizing the industry.

“That is what digitalization means to us and why we made it a cornerstone of our strategy 2025,” Goldberg added.

The platform merges existing online services including myDHLi Quote + Book and myDHLi Analytics with new services and features, and incorporates them into one innovative platform.

MyDHLi also features a modular build-up. Users can individualize their portal by selecting the specific services they want. Thanks to the single sign-on registration process, all services are available from the beginning, with no additional registration or sign-in processes needed. MyDHLi is free of charge for all DHL Global Forwarding customers.

The launch begins with a pilot phase including selected customers from five continents–North America, Europe, Asia, Australia and Africa. The previous customer portal, DHLi, will be available until the myDHLi roll-out is complete.