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DHL Rolls Out Global Fulfillment Platform to Better Address E-commerce Demands

With the launch of a global fulfillment platform that enables worldwide order management and an expansion of its fulfillment center network, DHL Parcel and DHL eCommerce are offering online retailers a greater ability to serve their e-commerce logistics needs.

DHL said the new IT platform allows the company to provide online retailers with access to all of these important e-commerce regions from a single source, ensuring secure data synchronization and an easy connection to new business locations or regions.

“Online retailers don’t have to look for new logistics partners anymore if they want to expand their international reach,” Jürgen Gerdes, CEO of the Parcel and eCommerce division, said. “By directly integrating the new DHL solution into the web shop of the relevant retailer, the business can access different reporting options in real time and view current order data, for example, or the stock of individual products.”

DHL noted that the e-commerce market is placing aggressive demands on merchants to provide fast fulfillment and delivery, without increasing costs.

The new IT platform DHL built gives seamless access to a network of fulfillment centers and is closely integrated with its shipping capabilities in order to allow customers to meet their fulfillment and shipping requirements more efficiently.

DHL now has fulfillment centers in the U.S., Mexico, Colombia, Hong Kong, India, Australia and Germany. The latest addition to the fulfillment network is a center near London on an area of roughly 6,500 square meters in the town of Radlett. This offers greater potential for same-day processing for the Greater London area because of the center’s good transport links, DHL noted. DHL is also working on the expansion of its fulfillment centers across other European markets, such as the Netherlands, Poland or Switzerland.

“Without seamless and reliable logistics processes, the current e-commerce boom would be inconceivable,” Gerdes said. “The physical storage of ordered goods, their picking and packaging, the global shipping and delivery to the end-user’s front door or desired address–we now offer all of this in even more markets and from one single source. By further internationalizing our fulfillment portfolio we will be able to do even more to help online retailers tap into new regions and benefit from the global e-commerce boom.”

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Last month, DHL launched Parcel Metro, which it described as a “virtual delivery network” of local and regional delivery vendors and crowd-sourced drivers and vehicles that will ensure maximum flexibility and capacity for the last-mile, which has become a key aspect of e-commerce delivery for major carriers.