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Changing Channels: Prepping Brick-and-Mortar Merchandise for Online Sales

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As shelter-in-place directives prompted consumers to move more of their apparel shopping online, retailers have reallocated merchandise from brick-and-mortar stores into fulfillment centers. But pulling product originally intended for physical environments into e-commerce channels comes with its own unique set of logistical considerations, from packaging to quality control. “Early on…there was kind of that scramble,…

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