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Why Gap’s Delivery Partner Onfleet Is Beefing Up its Network

Last-mile delivery management software company Onfleet, a provider to Gap Inc. and Zumiez, is building out its technology network and enhancing delivery for potential customers with the launch of three new partner programs.

The services address various areas of the platform, and include the Drive program, strategic partnerships and “Built by Onfleet” technology and integration partnerships.

Onfleet’s Drive program was created to help partners more easily allow their customers to leverage the firm’s last-mile logistics platform. Through Drive, partners can forge more meaningful commercial relationships through reselling, co-selling or even referring Onfleet to other businesses.

Drive includes a tiered reseller program with partner spotlights, marketing packages and integration resources, as well as a partner management portal including a training center and sales and success certifications. Additionally, the program offers partners a one-click referral link and automatic payment processing.

The company’s Strategic Partnerships program helps businesses to embed Onfleet within their existing product ecosystem and bring new products to market. Now Onfleet’s strategic partners can enter new lines of business through deeper technology partnerships and go-to-market enablement, the company says. Additionally, Onfleet says partners in the program would gain increased access to drivers to further enable delivery.

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The third service, called the Built by Onfleet technology partnership program, aims to help partner companies integrate their products in the Onfleet ecosystem, while helping them expose more of their products. As part of the program, partners can get assistance from Onfleet’s engineering team to help build new innovative services.

Partners who build with Onfleet can take part in an application and certification process, and gain expert developer support and relations, as well as joint roadmap planning and product marketing.

“We are excited for how our new partnership program will fuel our growth for Onfleet,” said Chris Garrison, director of enterprise sales and strategic partnerships, Onfleet. “All have been designed to build a strong ecosystem for efficient delivery operations to help our partners and customers thrive.”

The three programs are introduced as retailers continue to put delivery into the hands of third-party providers. According to research from another last-mile delivery management software, FarEye, 57 percent of retailers have outsourced their delivery networks over the past five years. Yet despite originally giving up this autonomy, 84 percent of retailers claim their organization needs more control over their outsourced delivery networks.

In debuting the various programs, Onfleet aims to simplify what are often complicated technology integrations on the back end, further giving retail customers an opportunity to work within a more unified delivery network and feel a better sense of control over the operation. That way, businesses that already work with other e-commerce or delivery technology platforms like Shopify, Magento, Delivery Solutions, Mi9 retail and more can leverage the Onfleet platform.

Designed to help brands manage last-mile deliveries easier, Onfleet’s software includes a web-based dispatch dashboard, intuitive drive apps on iOS and Android, real-time tracking and notifications for customers, as well as an API to support the partner integrations. Onfleet aims to help businesses route and dispatch efficiently, collect proof of delivery, access comprehensive last-mile analytics, while still providing a branded customer experience.

Onfleet raised $23 million in Series B funding last June in an effort to expand its team and further build out its software offering. The company also introduced its own carbon offset program in the months prior.

The company unveiled the partnership programs at the Manifest conference in Las Vegas, pairing it with additional news that it has appointed a new chief financial officer, Cory Woolf.

In his new role, Woolf will lead and oversee Onfleet’s finance infrastructure and processes and work to build a back office to support the company’s continued growth. Woolf will also partner with Onfleet’s leadership to help scale the partnership program and ideally bring more benefits to partners, which include online cannabis marketplace Leafly, gig worker marketplace GigSmart, POS and payments technology provider POSaBIT, local and regional courier network Swyft and others.

Woolf brings more than two decades of financial and accounting experience to Onfleet, spending his recent years in the enterprise/SaaS industry. Before joining Onfleet, Woolf served as the chief financial officer of Red Stag Fulfillment since October 2021, and held the same position at Transit Technologies in the two years prior. Since 2015, he has helmed the CFO post at various SaaS technology firms including Advicent, Connexeo and Audatex.

“We are excited to have Cory join Onfleet and draw on his impressive background to help us grow the company and continue delighting our customers with our last mile delivery software,” said Khaled Naim, CEO and co-founder, Onfleet, in a statement. “The delivery industry has withstood challenging economic headwinds as people continue to choose delivery services for the efficiency and the convenience of having goods delivered to the front door. We look forward to having Cory lead our finance department as we navigate the current economic climate.”

Woolf is replacing former CFO Scott Cross in the role, who left the company earlier in January.