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E-Commerce Merchants Brace for Avalanche of Returns

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

If data from Returnly is any indicator, e-commerce retailers are facing a return season like no other. Returns volume stood 3.3 times higher on Dec. 26 compared to an average day in the U.S., the return solutions provider reported. The bottleneck created by record-high volume, longer return windows and slower action from consumers is expected…

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