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This Startup Wants to Help Retailers “Out-Amazon” Amazon

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

A lot has changed in the six years since Daphne Carmeli launched her company, Deliv, a last-mile, same-day-delivery startup that aims to help retailers “out-Amazon Amazon,” the CEO told attendees at Inturn’s Working Capital Summit on Thursday. Back then Amazon had a distribution center 20 miles from 5 percent of the population. Now, including Whole…

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