Another day, another same-day delivery option.
Uber on Wednesday took the training wheels off UberRush, the on-demand delivery service designed for local merchants that it’s been piloting in New York City, and made it an official part of the company, rolling it out to Chicago and San Francisco, too.
Through partnerships with multichannel commerce solutions Shopify and Bigcommerce, retailers based in those three markets can integrate UberRush into their businesses to deliver online orders to customers that same day.
“The option to deliver products through Uber’s network of drivers gives our retailers an incredible opportunity to grow their businesses locally,” said Tim Schulz, chief product officer at Bigcommerce. “With on-demand delivery, merchants can discover what’s possible for their business, whether that’s reaching new customers or gaining shoppers’ trust with real-time tracking.”
Brennan Loh, head of product partnerships at Shopify, noted, “In New York City, one in eight orders on Shopify has been purchased by shoppers within 20 miles of a merchant, which is why we’re excited to work with Uber. Merchants can now offer an affordable, same-day delivery option for their local customers.”
Ronnie Fieg, owner of streetwear retailer Kith, one of Shopify’s 175,000-plus merchants, commented, “With UberRush, customers unable to make the trip into our store will now have the opportunity to have that product in their hands, almost immediately.”
According to Re/code, delivery prices will range from $5 to $7 and Uber will take a 25 percent cut of the fee in San Francisco and Chicago and 20 percent in New York.
“Our goal with UberRush is to allow merchants the ability to access our on-demand delivery network in a way that works for them,” said Jason Droege, head of UberEverything, the company arm that develops new initiatives outside of the ride-hailing business. “By partnering with a leading commerce platform like Shopify, we were able to easily integrate UberRush into the commerce experience without any additional hassle to merchants while giving them the ability to immediately grow their businesses.”