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UPS Sees Payoff From $20 Billion Tech Bet Scorned by Wall Street

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The dizzying maze of conveyor belts and chutes that are piled into a giant structure in Salt Lake City are just the physical part of the plan. United Parcel Service Inc. is also counting on algorithms you can’t see to prove that investors were wrong to doubt its three-year, $20 billion technological makeover. It’s all…

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