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This Survey Says Fast Shipping Matters More Than Free

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Evidently, consumers want their goods fast, even if it means getting it without a discount. A new merchant survey from Ware2Go, a UPS-founded on-demand fulfillment network and integrated tech platform, found that faster shipping is more effective in driving conversions than discounts, with 65 percent of merchants reporting an increase in e-commerce cart conversions of…

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