German e-tailer Zalando knows how to get goods to its 19 million European customers quicker.
The Berin-based company said Thursday that it plans to grow its logistics network to include sites in Paris, France, and Stettin, Poland, which will help customers in and around those cities receive orders faster.
“Every month we deliver several millions of packages to our customers in 15 European countries. Throughout the last year Zalando gained more than 3 million new customers. We need strong operations and have to be internationally well positioned in order to meet the local needs of our growing customer base,” said David Schroeder, senior vice president of operations at Zalando.
The company, which first began to widen its logistics network last December, currently ships internationally from three fulfillment centers located in Germany and one satellite warehouse in the north of Italy. A fourth German center is being set up, slated to start shipping orders this fall, mainly to customers in the south of the country as well in Switzerland and France. The Parisian warehouse will open next year and construction will start on the Polish center this month.
Zalando last week announced that sales increased by 25 percent in the second quarter to 916.4 million euros ($1.04 billion), up from 733 million euros ($832 million) a year ago. The company also revealed that its satellite warehouse in Italy, which only started operations earlier this year, already fulfills 60 percent of Italian orders. Nearly two-thirds (64.7%) of its site traffic came from mobile visits in Q2.