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Icelandic Outdoor Brand Credits Success to ‘Slow Fashion’ Strategy

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The modern retail era has been defined by a disruptive group of direct-to-consumer upstarts. But in the age of COVID-19, longstanding heritage brands with a firm grasp on their consumer bases may be having a moment of their own. Outdoor label 66°North is a household name in its home market of Iceland, where it was…

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