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Icelandic Outdoor Brand Credits Success to ‘Slow Fashion’ Strategy

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The modern retail era has been defined by a disruptive group of direct-to-consumer upstarts. But in the age of COVID-19, longstanding heritage brands with a firm grasp on their consumer bases may be having a moment of their own. Outdoor label 66°North is a household name in its home market of Iceland, where it was…

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