Made in part with Spinnova’s technology, at least 30 percent of the hoodie’s fabric comes from wood-based Spinnova fiber. The retail launch comes four months after Adidas announced its first product made of Spinnova.
The multi-functional, unisex mid-layer works on the trails and rolls up into its hood for storage or use as a travel pillow. The garment is designed for a range of sizes and genders. The Adidas Terrex HS1 works with the material’s natural color, with no dyeing or bleaching applied. In turn, this uses less water compared to standard dyeing processes.
“The Adidas Terrex HS1 hoodie embodies our ambition of helping progressive partners like Adidas bring to market versatile products that don’t compromise on performance,” Spinnova co-founder and CEO Janne Poranen said. “We’re excited to see how consumers embrace our first commercial product with Adidas Terrex and look forward to continuing our strong collaboration with Adidas.”
Carla Murphy, general manager of Adidas Terrex, said the collaboration shows progress and a product created for the consumer without compromise on performance or style.
“By working together, we are taking a step forward in our journey designing the future in balance with nature,” Murphy said.
Spinnova’s first commercial scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to 1 million tons of sustainable fiber annually within the next 10 to 12 years, providing global fashion brands and retailers with a versatile and sustainable fiber at scale.
Spinnova has developed breakthrough technology for making textile fiber out of wood or waste, such as leather, textile or agricultural waste, without harmful chemicals. The patented Spinnova fiber creates zero waste and side streams or microplastics, and its CO2 emissions and water use are minimal. Spinnova materials are quickly biodegradable and circular.