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Allbirds, Smartwool, Icebreaker Help Launch World’s First Regenerative Wool Platform

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Sheep flock together. And so, apparently, do brands that employ the wool from said sheep. Earlier this month, the New Zealand Merino Company rounded up Allbirds, Icebreaker and Smartwool to launch what it bills as the world’s first platform for regenerative wool. ZQRX, which builds upon the New Zealand Merino Company’s decade-old ZQ ethical wool…

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