British tennis star Andy Murray returns to Wimbledon next week competing in an innovative merino wool performance kit developed by AMC in collaboration with The Woolmark Company.
The wool blend tennis apparel collection has been engineered with merino wool using cutting-edge technology to enhance athletic performance.
“I’ve been testing the kit for a few months now and am really happy with how it feels and performs,” Murray said. “I work closely with the designers on every piece and give regular feedback. For me, the technical performance is vital. It’s also very important the kit is sustainable and I like the fact it looks and feels a bit different.”
Stuart McCullough, Woolmark Company’s managing director, said the launch of this innovative kit elevates merino wool to a new level of performance on a global stage and demonstrates that merino wool garments are “stylish and capable of use in an elite sporting environment.”
Merino wool sports strong breathability, thermoregulation and softness next to the skin, helping players keep cool and comfortable on court, Woolmark noted. The fiber’s natural elasticity and natural odor resistance abilities ensures players stay feeling fresher for longer. Also, merino wool is also a natural, renewable and biodegradable fiber.
Murray will wear the merino wool garments during his training for Wimbledon and for all matches during the tournament. A five-piece retail collection launched Monday to coincide with the tournament, which starts on June 28.
AMC is a premium tennis clothing brand, created by Murray and Castore. Murray is involved in the testing of the products and jointly owns the business with Castore.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.