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H&M Brand Now Making Clothing With Spinnova

Two months after Spinnova launched its first global commercial product with Adidas, Arket has become the first H&M Group brand to release a Spinnova product commercially.

A new version of Arket’s signature men’s overshirt in a classic light gray is made from a blend of 18 percent Spinnova fiber and 82 percent sustainably sourced cotton. Minimally detailed and cut with extra room, Arket’s overshirt can be layered over shirts or knits as an adaptable alternative to tailored jackets. Limited numbers of the shirt are available online and in select stores now.

“Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials,” Spinnova CEO and co-founder Janne Poranen said. “Seeing Arket use Spinnova in their signature, timeless design makes us very proud of this collaboration.”

Spinnova is a textile fiber made from sustainably sourced wood without harmful chemicals. The company says it produces fewer carbon emissions and uses 99 percent less water than conventional cotton production and contains zero microplastics.

“It is important to us at Arket to source new materials and we are proud to adopt Spinnova fiber in our selective material portfolio,” Pernilla Wohlfahrt, managing director at Arket, said. “We are excited to provide consumers this innovative product made with Spinnova.”

Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to 1 million tons of sustainable fiber annually within the next 10 to 12 years, providing global fashion brands and retailers with a versatile and sustainable fiber at scale.

Spinnova’s circular materials quickly biodegradable. The company is committed to using only sustainable raw materials such as FSC certified wood and waste.

Arket is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café.